Brand Strategy and Identity Development
%20(4).png)
Aquatabs, of Kersia Group, stands as a global leader in water disinfectant solutions, facilitating access to clean drinking water for millions globally. Despite their monumental impact, their branding failed to encapsulate their profound mission and transformative work effectively. Through immersive workshops with Aquatabs' leadership, we unearthed a disconnect between their extraordinary product and their brand representation. While they boasted remarkable stories of positive change, their branding fell short of conveying this essence. The challenge lay in modernising their brand identity while preserving the hard-earned recognition they've garnered, ensuring alignment with their impactful endeavors.
In collaboration with Aquatabs and Kersia teams, we crafted a revitalised brand strategy, refining elements like vision, mission, purpose, values, and positioning. The impact and importance of this brand strategy exercise were summarized in their refined vision - "We believe safe drinking water should be accessible to all," encapsulating their unwavering commitment to global water accessibility. While building upon existing foundations, we distilled these components to resonate powerfully across the organization, fostering clarity and unity in support.
%20(6).png)
%20(5).png)
Our approach to rejuvenating Aquatabs' brand identity aimed to harmonise with the newly defined brand strategy while retaining familiar elements. We modernised the logo, refining its aesthetics, and introduced a refreshed color palette, maintaining core blues while infusing subtle variations. Sophisticated yet approachable typography was selected to reflect Aquatabs' ethos. Additionally, we expanded their brand assets and guidelines significantly, providing comprehensive support to ensure cohesive and impactful brand representation across all touchpoints.
Nicola Roche
Communications and Digital Content Manager
