Website Design and Development
Centric Health, a leading healthcare provider serving over 550,000 patients with a network of over 70 clinics in Ireland, faced the formidable task of unifying two disparate websites into a cohesive and efficient platform. Mandated to design and develop the new website, the challenge posed to our team extended beyond a mere consolidation. It involved the intricate optimisation of complex user journeys and overhauling an outdated UI. The challenge also entailed operating within the confines of the client's existing CMS, adding a layer of complexity to both design and development.
Navigating through the expansive landscape of Centric Health’s GP network and healthcare services demanded a meticulous mapping of intricate user journeys. Our focus on optimising the clinic and health service search feature was thorough and comprehensive. The complexity intensified as we needed to integrate the user journeys with an external booking system to ensure a seamless experience for patients and clinics. But the scope extended beyond patients and clinics, Centric Health also served additional stakeholders such as corporate partnerships and job seekers which we also incorporated into our work.
Revamping the website was a multifaceted endeavor. Beyond achieving a modern, clean aesthetic in alignment with industry best practices, our primary goal was to make a lasting impact on usability. The extra attention dedicated to redesigning the interface was not just about aesthetics; it was about forging a welcoming digital environment that promised an intuitive and enriching experience for Centric Health's diverse audience.
Employing cutting-edge technologies, including Umbraco 12, Umbraco Cloud, HTML, and SCSS, we brought our envisioned client website to life. Building the site based on the designs we meticulously created, we ensured a seamless integration of filtered clinic listings and detailed service information, providing users with an intuitive platform. Adhering to the latest SEO standards, we guaranteed optimal visibility and performance. The customised Umbraco CMS was tailored to meet the specific needs of our client, offering a robust and user-friendly content management solution.
Aoife Cox-Garvey
Centric Health