Shopify Migration, Design, & Development
DA:YT faced significant UX and UI challenges with their outdated WordPress website, prompting a crucial migration to Shopify. Their existing platform suffered from frequent crashes and failed to reflect the premium branding associated with the DA:YT brand. With a focus on image-heavy content to showcase their prestigious watch portfolio, improving site performance, navigation, and branding became imperative. Additionally, the client required efficient migration of crucial data from WordPress, including product and order information, alongside a simplified method for bulk product imports.
To address UX/UI issues and enhance site stability, we transitioned DA:YT from WordPress to Shopify. This involved a seamless migration of product and order information from WordPress to Shopify. We also simplified the bulk product import process to facilitate efficient inventory management.
Our team redesigned the site structure, navigation, and UI elements to reflect DA:YT's premium brand identity. Customising a modern Shopify theme, we improved user experience and effectively showcased DA:YT's prestigious watch portfolio. Leading brands within DA:YT's portfolio were highlighted to enhance brand visibility and credibility.
We successfully migrated critical data and implemented streamlined solutions for bulk product imports, improving operational efficiency. Recategorisation of collections and categories was executed to enhance product discoverability and user navigation. The resulting visually striking and user-friendly e-commerce platform fostered customer trust and engagement, driving business growth.
